I am writing a speech story, due today. And I am on the verge of a headache.
“Good journalism… will help community papers and community journalists endure.”
This was veteran community journalist Pachico Seares’s answer to problems faced by community newspapers today, in a speech he delivered after receiving this year’s Gawad Plaridel for outstanding media practitioners by the University of the Philippines last July 4.
Addressing an audience of journalists, professors and students, the editor-in-chief of Sun.Star Cebu, the leading newspaper in the Visayas region, said the advent of new media and dwindling circulation are threatening community newspapers, which are already struggling for survival, to go out of print.
“The big papers based in country capitals are fretting if not jittery. Shouldn’t the much smaller local papers in the countryside panic?” Seares asked.
Seares said these problems force community journalists to sacrifice standards and values just to survive and to make enough money for the next issue.
“Bad reporting or editing, conflict of interest, or any other lapse of standards or ethics is set aside when the newsprint supplier and other creditors with unpaid bills are pounding on the publisher’s door,” he said.
But Seares held that the only solution for community journalism to survive is to uphold these values, because this would strengthen the newspaper’s kinship with the community it serves.
Taking his publication as an example, Seares said Sun.Star-Cebu has always believed in good journalism, so it eventually dominated the field in less than two years.
“The ultimate prize is public trust, which translates into public patronage and profit for our stockholders. Good journalism is good business and, given the results, our executive publisher Gina Atienza and other bosses in Sun.Star apparently agree,” Seares said.
Seares was the fifth recipient of the Gawad Plaridel, and was the first awardee based outside Metro Manila. Previous awardees were veteran journalist Eugenia Duran-Apostol, multi-awarded actress Vilma Santos, veteran broadcaster Fidela Magpayo and respected investigative journalist Cecilia Lazaro.
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